American Biltrite announced a floor covering industry first “rubber flooring that will not change color, GUARANTEED”.
AB PURE has a revolutionary patented formulation with far superior colorfastness which means that colors will not fade under light compared with traditional rubber formulas. As a result, AB PURE is the only rubber flooring that can pass the ASTM F 1515 for colorfastness.
To further augment the AB PURE position in the market, American Biltrite is now warrantying that AB PURE will continue to meet this standard for 10 years.
“American Biltrite warranties that AB PURE will meet the ASTM F 1515 specification for a period of (10) years.”
American Biltrite now sets the standard for color within the rubber flooring industry even further. AB Pure is the only rubber flooring line to carry this warranty. We fully support one of the primary features of the AB PURE compound – clarity and longevity of color!
John Kronemeyer, Vice President, Sales & Marketing Flooring Division stated: “For years it’s been common knowledge that rubber flooring has been known to fade, especially the lighter colors. With the patented AB Pure formulation the viability that this product will not fade is a significant attribute”
This warranty is not only available for all future shipments but also on all AB PURE products currently installed in the market.